// ABOUT US
A FAMILY
BUSINESS.
// OUR STORY
Shachar Cohen was born on Moshav Beit Elazari, straight into the outdoors. He worked the fields as a young man, has been around engines since he was a kid, and went on to win off-road riding competitions.
He served in the Air Force, holds a degree in teaching and teaches at vocational colleges. He volunteers with Nitzotzot in schools and high schools, and during the Swords of Iron war he helped deliver food out to the field.
Married and a father of five, he has a deep bond with Judaism, with this land and with the hills we ride through. That love of the land goes into every tour.